Packaging News

Paul Mitchell Smooth Collection Gets a Makeover

The redesign features sleek new packaging and an expanded product lineup.

2025 didn’t get off to a smooth start.

But hair care brand Paul Mitchell is forging ahead with a redesign of its Smooth Collection.

The facelift includes sleek new packaging and an expanded product lineup.

Sealing Rinse is a color-safe, rinse-out treatment that delivers instant sleekness, smoothing and softening in one use. Infused with plant-derived squalane, it replenishes moisture, tames frizz and seals the cuticle for a glossy, polished finish.

Sealing Mask is a deeper treatment providing intense hydration, smoothing and humidity resistance. Ideal for all hair types, it reduces frizz, seals split ends and leaves hair feeling silky and manageable.

The brand’s Smooth+ Ceramic Flat Iron is now available in an all-new taupe colorway.

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters